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Posted: Wednesday, February 7, 2018 10:47 PM

## Job Description
**Position Summary**
The Data Analyst, Marketing and Customer Experience will manage all facets of marketing and customer experience data from web analytics to voice of customer data for the STANLEY Engineered Fastening business.
The Data Analyst will lead data capture efforts and analysis activities that inform comprehensive strategies for the marketing and customer experience program. He or she will work closely with internal and external development teams to identify gaps in the data capture strategy and collaboratively implement enhancements. He or she will identify business problems and customer pain points, formulate hypotheses, develop analytic plans, conduct the analysis, synthesize conclusions into actionable solutions, and help implement recommendations. The person in this role will collaborate closely with other team members and business stakeholders to optimize programs and drive results for the business through a proactive, data-driven approach.
The ideal candidate will love both high-level data strategy and hands-on analytics for multiple channels and product types. They will help drive insights based on the consolidated data to increase scope and capability of marketing efforts within the business.
**Key Responsibilities**
* Develop actionable insights from multiple data sources
* Quantify the impact of programs and campaigns through reporting and analysis
* Oversee analytics for all marketing channels and voice of customer programs (e.g., Foresee, NPS, etc.)
* Partner with key stakeholders to provide data-driven insights to inform business and marketing decisions
* Lead the development and execution of a periodic reporting framework in collaboration with other team members
* Conduct relevant customer behavior analysis, portfolio diagnostics, competitive analysis and industry research
* Derive insights from data to suggest, create, and execute A/B or multivariate tests that drive improvements to conversion rates and customer satisfaction scores
* Create holistic dashboards by pulling data from different data sources
* Develop and document web property tagging strategy via Google Tag Manager
* Provide expertise and guidance to business on:
* Segmentation
* Campaign analysis, analysis of performance, benchmarking
* Propensity-to-buy and response modeling
* Predictive analytics
* Digital analytics
* Attribution models and reporting
* Understand relevant technology applications
**Essential Skills & Experience**
* Bachelor s degree required (preferably in marketing or related field)
* 3-5 years of related professional experience in digital and/or integrated marketing roles
* Experience using Tableau to develop actionable insights from multiple data sources
* Experience working with common digital marketing tools such as Pardot, Google Analytics, Salesforce, Sitecore CMS, etc.
* Strong project management skills with an ability to manage time and multiple priorities with a variety of internal and external global business partners
* Experience working with creative agencies, freelancers, multiple vendors, and subject matter experts across business divisions/regions. Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries.
* Detail-oriented and strong team player with excellent interpersonal, listening, and oral communication skills
* Ability to work with limited supervision and proactively identify areas of opportunity and focus based on business need/impact
* Experience finding creative ways to do more with less and willingness to try new things
* Prior advertising/marketing agency experience a plus
* Google Analytics certification preferred
# About Stanley Black & Decker
Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. Since 1843, our goal has been simple: provide tools and solutions that make life easier.
Whether it s a hammer that punches above its weight while going easy on your elbows, a door that unlocks for you at a glance or a toolbox smart enough to find a missing socket anywhere in an airplane hangar, our products have a way of making a big impact on your daily life.
No matter where you live, what car you drive, what stores you shop at, or what building you work in, you can bet that we had a hand in making it work. And you can guarantee that we ll keep making it work.
# About STANLEY Engineered Fastening
STANLEY Engineered Fastening partners with leading manufacturers to develop unique, customized solutions and systems for the most complex fastening and assembly challenges in the world. From automotive assembly and industrial construction to computers, mobile telecommunications, solar panels and appliances, we deliver the right solution, every time.
## EEO Statement
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran s status or any other protected characteristic.
*Requisition Number:* 51093BR
*City:* Towson
*Business:* US - SEF Group Functions


• Location: Baltimore

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