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Posted: Tuesday, September 12, 2017 3:22 PM

Job Description:/h3:
The Lab Automation Solution offering provides outcomes and efficiencies resulting in value for the acute care and reference lab segments. Working closely with the Global Marketing team, the National Marketing Manager, Lab automation is responsible for market development and marketing activities for the portfolio in both acute and reference segments. The successful candidate will develop and execute the National marketing plan to exceed unit revenue, category share and profitability goals for assigned product portfolio, contribute to Global Marketing initiatives, and ensure the effective integration of the voice of the National region in the marketing workflow and decision:making process.
Responsibilities:
:Manages all aspects of National marketing plans to ensure the achievement of financial/budget expectations and product line strategies; creates strategic marketing plans and drives tactical marketing initiatives.
:Delivers specific tools, based on National customer needs and associated value proposition, for all levels of healthcare stakeholders
:Drives a publication strategy which supports the customer data required for lab automation adoption in the National market.
:Works closely with Sales teams to effectively implement marketing strategies and drive tactical plans to attain/exceed sales and category share objectives.
:Partners with Informatics team to ensure integrated messaging and roll out to the field.
:Employs market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing company and competitive products.
:Manages the demand planning process; represents portfolio at Demand Consensus and S and OP meetings.
:Contributes to the annual financial planning cycle for the National: budget and, forecasts.
:Initiates, coordinates, and drives key National Account opportunities.
:Creates and manages communication programs including advertising, PR, direct mail, product literature, sales tools, internet sites, etc., in alignment with branding strategy.
:Successfully launches products; develops strategies, tactics and training plans for the Service organization, Distributors and Sales teams.
:Creates and implements pricing strategies, market analysis, promotional programs, market research requirements and channel strategies. Incorporates best practices in all aspects of the marketing function.
:Provides marketing and/or technical support at conferences, users meetings, customer sites, end user workshops, and other specific marketing events.
:Develops and implements strategic publication plan. Develops group and speaker opportunities; coordinates webinars, as appropriate.
:Builds relationships with internal stakeholders, and effectively communicates short and long term business priorities to functional leaders (i.e., Manufacturing) to ensure a unified agenda. Identifies potential gaps and proposes possible solutions.
:Ensures compliance with company policies, procedures, and practices, including serving as point:person in marketing communication copy approval process.
Qualifications
Required Knowledge and Experience
:Typically requires a B.S. in a Life Sciences discipline, or equivalent combination of education and experience. MBA highly preferred.
:Minimum of 7 years of business experience, with a minimum of 3 years in Marketing. Business experience may include marketing, sales, business development or applicable advanced degree.
:Experience in the development and execution of the marketing plans delivering achievement of financial/budget expectations and product line strategies.
:Demonstrated track record in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go:to:Market models and strategies.
:Demonstrated proficiency and knowledge of the medical diagnostic space. Demonstrated proficiency in business and sales acumen. Scientific and technical kn

Source: https://www.tiptopjob.com/jobs/71707576_job.asp?source=backpage


• Location: Baltimore

• Post ID: 26554067 baltimore
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