Home > Baltimore jobs > Baltimore management/professional

Posted: Sunday, January 7, 2018 3:18 PM

Director, Live Events & Experiences Apply

Ref#: 29769

Job Type: Full-Time Staff

Job Schedule: Full-Time

Job Location: Baltimore, MD, US

About Us:

Radio is America's # 1 reach medium and growing, with 93% of Americans tuning in weekly. Only radio is live, local and personal with massive scale, offering today's advertisers daily audience engagement, unparalleled ROI, and powerful brand activation at a time when competitive media are becoming increasingly disrupted.

As one of the country's two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation's unrivaled leader in news and sports radio. For more information, please visit [1]


Visible links




This position involves working in a high-energy, fast paced environment overseeing the strategy, implementation and execution of non-spot sales activities.

The Live Events Director is the subject matter expert overseeing non-spot revenue performance generated through the four defined profit centers (events, content/programming sponsorships, ticket revenue and custom fee-based programs).

This unique sales manager position requires an expertise combination of sales leadership & operations: a quarterback equally skilled at identifying revenue-generating potential while also understanding the necessary steps for flawless execution to the desired results.

Key Responsibilities:

* Grow new business, increase YOY revenue, achieve budget

* Develop & execute the strategic plan to achieve the non-spot revenue budget

* Attend client meetings with account executives

* Work alongside station sales management to provide training, support, and client account strategies to account executives

* Provide ongoing research, collateral, and data to help support non-spot sales efforts

* Organize ideation & creative meetings in response to client assignments requiring 360 approach

* Troubleshoot concepts to ensure fulfillment can be executed on-time and on-budget

* Collaborate & strategize with stakeholders across departments when developing new station opportunities to ensure station & revenue goals are aligned

* Oversight & management of event P&Ls including collective agreement from internal team regarding projected revenue/expenses

* Develop, package & price sponsor inventory assets (events & content-programming features)

* Manage & negotiate revenue deal points for 3rd party partnership agreements

* Manage & negotiate revenue-focused deal terms for venue partnership agreements


* Education: BA/BS degree or equivalent experience

* Sales leadership experience

* 3-5 years' experience in developing & executing integrated sales programs; proven track record

* Understands the difference between sponsorship value vs pure media

* Demonstrates strategic approach when developing event and/or client marketing plan

* Driven, high energy, and passionate

* Self-starter, creative, outstanding work ethic, able to prioritize, delegate & manage multiple projects at one time

* Contributes to a collaborative & team-oriented atmosphere

* Demonstrates proper planning, timeline management, & follow through

* Verbally expresses oneself clearly, effectively and accurately

* Writes clearly, effectively and accurately

* Reliable transportation and valid driver's license.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

EEO Statement:




• Location: Baltimore

• Post ID: 29836977 baltimore is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018