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Posted: Sunday, January 7, 2018 3:18 PM

Director, Live Events & Experiences Apply

Ref#: 29769

Job Type: Full-Time Staff

Job Schedule: Full-Time

Job Location: Baltimore, MD, US

About Us:

Radio is America's # 1 reach medium and growing, with 93% of Americans tuning in weekly. Only radio is live, local and personal with massive scale, offering today's advertisers daily audience engagement, unparalleled ROI, and powerful brand activation at a time when competitive media are becoming increasingly disrupted.

As one of the country's two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation's unrivaled leader in news and sports radio. For more information, please visit [1] www.entercom.com.

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Description:

This position involves working in a high-energy, fast paced environment overseeing the strategy, implementation and execution of non-spot sales activities.

The Live Events Director is the subject matter expert overseeing non-spot revenue performance generated through the four defined profit centers (events, content/programming sponsorships, ticket revenue and custom fee-based programs).

This unique sales manager position requires an expertise combination of sales leadership & operations: a quarterback equally skilled at identifying revenue-generating potential while also understanding the necessary steps for flawless execution to the desired results.

Key Responsibilities:

* Grow new business, increase YOY revenue, achieve budget

* Develop & execute the strategic plan to achieve the non-spot revenue budget

* Attend client meetings with account executives

* Work alongside station sales management to provide training, support, and client account strategies to account executives

* Provide ongoing research, collateral, and data to help support non-spot sales efforts

* Organize ideation & creative meetings in response to client assignments requiring 360 approach

* Troubleshoot concepts to ensure fulfillment can be executed on-time and on-budget

* Collaborate & strategize with stakeholders across departments when developing new station opportunities to ensure station & revenue goals are aligned

* Oversight & management of event P&Ls including collective agreement from internal team regarding projected revenue/expenses

* Develop, package & price sponsor inventory assets (events & content-programming features)

* Manage & negotiate revenue deal points for 3rd party partnership agreements

* Manage & negotiate revenue-focused deal terms for venue partnership agreements

Qualifications:

* Education: BA/BS degree or equivalent experience

* Sales leadership experience

* 3-5 years' experience in developing & executing integrated sales programs; proven track record

* Understands the difference between sponsorship value vs pure media

* Demonstrates strategic approach when developing event and/or client marketing plan

* Driven, high energy, and passionate

* Self-starter, creative, outstanding work ethic, able to prioritize, delegate & manage multiple projects at one time

* Contributes to a collaborative & team-oriented atmosphere

* Demonstrates proper planning, timeline management, & follow through

* Verbally expresses oneself clearly, effectively and accurately

* Writes clearly, effectively and accurately

* Reliable transportation and valid driver's license.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

EEO Statement:

Professionals

SDL2017

Source: http://www.jobs2careers.com/click.php?id=4784603580.96


• Location: Baltimore

• Post ID: 29836977 baltimore
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